Living in the digital age, the smartphone dominates as our go-to point of contact, but the business card remains a powerful networking tool. When used strategically, business cards can open doors to new opportunities, solidify professional connections, forge new ones and give your career traction. Also, you can’t put your smartphone in a bucket for a free sandwich. So there’s that.

Here are some essential updates to make so you can get the most out of your business card. 

1. Make Sure the Information On Your Card is Updated

Outdated information on your card undercuts its effectiveness. Update your business card at least once per year, or whenever your job title, company information or contact details change. Ask colleagues and connections if your card captures your current role and position accurately. Skip hand-written updates, and get a new batch printed.

2. Make Your Design Pop

First impressions count. Keep your business card design simple while making sure it shows off your brand identity.  Showcase your logo and brand colors, use an easily readable font, and add a tagline that sums up your professional mantra or identity. 

Always choose high-quality cardstock and materials for your business cards. These will withstand wear and tear in your new connection’s wallet and demonstrate your professionalism. 

3. Utilize Digital Features

QR codes, NFC tags and URLs bring your business card to the next level, enabling you to cement key connections faster. Consider including a link to your website, online portfolio or social media profiles.

Remember to test digital features before using them to avoid broken or inactive links that dampen the value of your card.

Get Down to Business With Professional Printing

A well-designed business card can be a powerful tool for building and expanding your professional network. 

Printastik has been printing business cards and other professional assets for Twin Cities professionals for more than 30 years. With a variety of high-quality materials, including both cardstock and metal, we’ll help you get your foot in the door for your next career move — or at least help you get that free sandwich. 

For a business card quote, please contact us.